Situation analysis of the mobility sector in the Braunschweig- Wolfsburg region
Alliance for the Region GmbH
2023
Istari.ai
As a result of demographic change, changes in the world of work, digitalisation, climate change and evolving customer needs, the automotive and supplier industries face numerous challenges. The effects associated with these challenges, in turn, have a major impact on the regions concerned. The example of the Braunschweig-Wolfsburg mobility region clearly demonstrates this: The local mobility industry provides one in three jobs in the region.
For Allianz for the Region GmbH, Prognos took a closer look at the region. The study is part of the joint project Regional Transformation Network of Southeast Lower Saxony (ReTraSON), which Alliance for the Region coordinates for the region’s numerous network members. The study was commissioned by the Federal Ministry for Economic Affairs and Climate Action (BMWK).
With the help of a situation and opportunity-risk analysis of the region, Prognos’ authors gained the following insights:
Accordingly, the situation and opportunity-risk analysis identified the following four fields of action for the South East Lower Saxony Regional Transformation Network (ReTraSON):
In a socio-economic indicator analysis, we evaluated current data and specific indicators across four categories: Demography, Economy and Innovation, Labour Market, Infrastructure and Digitalisation. In addition, conducting a regional economic analysis enabled a regional economic classification of the effects of the mobility industry by means of input-output modelling and an evaluation of intermediate-level interdependencies.
Based on major mega trends, we assessed the implications of central transformation processes with regard to the “Transformation of the Mobility Industry” topic and the Braunschweig-Wolfsburg mobility region as part of an opportunity-risk analysis. An AI-supported big data analysis of corporate data was performed to identify business transformation drivers.
Broad stakeholder engagement was carried out as part of the situation analysis.
Situation analysis, in German (retrason.de)
Project team: Dr Olaf Arndt, Julia Schwienbacher, Til Ulbrich, Renke Janshen, Dr Jonathan Eberle, Fabian Malik, Markus Mahle
Latest update: 29.06.2023
Partner, Head of Region & Location
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